Private-company ownership can deliver outsized returns but without a proven framework, it’s easy to chase surface-level shine and miss critical risks. At InVitro Capital, we build and invest in high-growth ventures, and we’ve distilled that hands-on experience into a concise, 10-point checklist that cuts through the noise and shows you exactly what matters.
— The InVitro Capital Team
Use this calculator methodically to evaluate every dimension of a private-company
opportunity so you emerge with a clear, structured view of whether a deal deserves your capital.
Rate each item objectively from 0 (completely inadequate) to 10 (exceptional, best-in-class) based on your diligence.
Then, calculate the total score out of 100.
How deeply does the company address a critical customer pain point, and is the solution compelling enough to change behavior?
What is the total addressable market (TAM) and its growth rate? Are there underserved segments or emerging trends driving upside?
How novel and defensible is the product or service? Does it offer clear advantages over existing alternatives?
Who are the direct and indirect competitors, and how strong are they? Does the company have barriers to fend off new entrants?
Can the company generate durable margins and positive unit economics? How long until breakeven or cash-flow positivity?
Is the price aligned with current traction, projections and comps? What implied return multiple does the valuation suggest?
Are there credible exit paths (M&A, IPO, secondary sale)? What is the expected holding period and how reliable is that projection?
Does the founding team exhibit domain expertise, complementary skills and a track record of execution? Is there product-team fit?
How deeply does the company address a critical customer pain point, and is the solution compelling enough to change behavior?
Have you reviewed all key documents? Are governance rights, liquidation preferences, and closing conditions clearly defined?
Questions?
Email us at info@invitrocapital.com