We are a team of Builders, Doers, & Innovators. We think big & take calculated risks.
We foster collaboration & creativity, allowing us to push boundaries.
We are a team of Builders, Doers, & Innovators We think big & take calculated risks.
We foster collaboration & creativity, allowing us to push boundaries.
Roll up your sleeves, dive into challenges, and take initiative with a can-do attitude.
We pass the ball.
We identify, then we solve problems.
We love a good “wind”, but we out-work our luck.
Failure is overrated. Pivot, change, A/B test until you win.
Lead by example.
Melinda Joseph is a seasoned marketing and communications executive with over 20 years of experience in the B2B, SaaS, B2C, and B2G sectors. As Chief Marketing Officer at Sterling Trading Tech, Melinda played a pivotal role in doubling the company’s revenue and a successful private equity exit.
Melinda’s strategic marketing expertise, coupled with her passion for driving growth, has been instrumental in delivering the success of global initiatives and propelling significant impact across organizations.
Melinda graduated Valedictorian from Columbia College Chicago and holds advanced marketing certifications from Stanford and Wharton.
VP of People & Culture at Invitro Capital: Seasoned People & Culture Leader driving business impact through strategic HR initiatives and culture transformation.
Chief of Staff to CEO at Vezeeta: Managed diverse areas including executive office, communications, internal and external engagements, legal operations, and people and culture initiatives.
12+ years of experience: Proven track record in marketing, legal, and people operations across various industries. MBA in Marketing
Passionate about: Empowering teams, and creating value; I am committed to creating a positive and inclusive culture that fosters innovation, collaboration, and diversity.
With over 13 years of experience in finance and accounting, I am the Chief Financial Officer at Curenta a leading biotechnology company that provides innovative solutions for infertility and reproductive health. I hold a CMA certification and an MSc in Finance and Management from Heriot-Watt University, UK.
My core competencies include financial controlling, accounting, management, modeling, analysis, cost, cash, and compliance. I oversee the company’s fiscal activity, including budgeting, reporting, and auditing, and provide strategic guidance and support to the executive team and the board of directors. I have successfully led the preparation of consolidated financial statements, implemented and improved the accounting and financial management systems, and ensured compliance with IFRS and statutory requirements. Previously, I contributed to the growth and expansion of Vezeeta, a leading digital healthcare platform in the MENA region, by providing timely, accurate, and concise management information and reports for senior management. My mission is to leverage my skills and expertise to support the strategic vision and goals of InVitroCapital and to deliver value to its stakeholders.
Seasoned professional with experience as a Pre-Seed to Series A Venture Capital Investor at Antler, Acies Investments, and Jump Capital. Skilled in sourcing and evaluating early-stage investments, building strong founder relationships, and driving portfolio growth. Complemented by a solid foundation in quantitative research, trading, and portfolio management, demonstrating analytical rigor and a results-driven approach. Holds dual MBA and Master of Computer Science degrees from Cornell University, as well as a Master of Financial Engineering from UCLA.
Ramy Barsoum is the Founder and CEO of Curenta, a healthcare technology company revolutionizing senior living operations through AI-powered solutions. A licensed pharmacist with an MBA from Maastricht School of Management, Ramy has over a decade of experience in healthcare innovation, specializing in streamlining operations, improving compliance, and optimizing care delivery for long-term care facilities. His career journey began with transforming local pharmacy operations, doubling sales by addressing underserved niches like Hospice and Senior Living Facilities. Today, he leads Curenta in driving operational excellence and empowering caregivers to thrive, while helping facilities improve profitability and patient outcomes.
Mario is an Investment Associate and founding team member at InVitro Capital, where he leverages his legal and consulting background to drive fundraising efforts and support startup development. He played a pivotal role in raising InVitro Capital’s inaugural fund and has been actively involved in venture building for portfolio companies including Yalent, Curenta, Delenta, Confider, and Östa.
Prior to InVitro, Mario honed his expertise as an M&A tax associate at PwC, where he specialized in structuring tax-efficient transactions and conducting due diligence for deals across the sports, biotechnology, and retail sectors.
Mario holds a J.D. and Tax LL.M. from Loyola Law School, Los Angeles, where he was a member of the International Law Review and the Honors Tax Policy Colloquium. He also earned a B.B.A. from Emory University’s Goizueta Business School, concentrating in Finance, Strategy Management, and Entrepreneurship. Mario is a licensed attorney in the state of California.
With his multifaceted expertise, Mario continues to be a valuable asset to InVitro Capital, bridging the worlds of venture capital, law, and strategic business development to foster the growth of innovative startups.
Ryan is a PharmD graduate from the St. Louis College of Pharmacy and a published oncology researcher specializing in nanoparticle drug delivery. With extensive experience as a pharmacist in long-term care and hospice settings, Ryan has developed a deep understanding of patient-centered care. As a former Co-Founder of Curenta, Ryan is dedicated to revolutionizing healthcare through innovative technology.
Lyali Attar holds a BA from Cairo University and has a strong background in sales and administration. She has gained valuable experience working at Centro Global Solutions and Vezeeta, where she honed her skills in managing client relationships, coordinating sales efforts, and overseeing administrative tasks. With a diverse skill set and experience across multiple industries, Lyali is committed to driving operational efficiency and building effective communication channels in her professional endeavors.
Kayleigh Skeffington is a committed professional with over a decade of experience in people operations, marketing, and executive support. Throughout her career, she has collaborated with diverse teams across various industries, enhancing organizational efficiency and fostering effective communication. Kayleigh thrives on creating strategic solutions that drive business success and cultivate positive workplace cultures. She believes that at the heart of every great company is a network of engaged, motivated individuals, and she is passionate about fostering those connections to achieve remarkable outcomes.
Ayman Ismail is the Founder and Chairman of DMI, a prominent Investment Company in Egypt. With over 30 years of leadership experience, he held executive roles at Pepsi, including President, North Africa, and Chairman & CEO, Egypt.
Ayman played a key role in establishing joint ventures and business strategies, leading to significant recognition.
His career highlights include leadership at P&G, where he launched a groundbreaking oral care product and spearheaded the Gillette merger globally.
Ayman is known for fostering high-performance cultures, driving initiatives for business optimization, and mentoring entrepreneurs through “Endeavor.”
A Harvard University graduate, he has contributed to Vision 2030 strategy, CSR programs, and serves on various boards, including Awj Holding and Oriental Weavers.
David Edelman brings over 30 years of marketing and consultancy experience to his role. He served as Chief Marketing Officer at Aetna/CVS and established consultancy businesses in Digital and Marketing Transformation with McKinsey, Digitas, and the Boston Consulting Group.
Currently, David is a Senior Lecturer of Business Administration at Harvard Business School, advising executives in startup, Private Equity, and large enterprises. He recently joined InVitro Capital’s Advisory Board, adding to his portfolio of board roles.
David excels in driving large-scale change, co-leading McKinsey’s Global Digital Marketing and Sales Practice for eight years, and also now as a Senior Advisor with The Boston Consulting Group. He’s a sought-after speaker and thought leader, with expertise spanning digital marketing, branding, and technology investment.
Jason Gupta brings over 20 years of healthcare investing experience on both the Public and Private side to InVitro Capital. With a focus on both key healthcare macro trends and bottoms up company analysis, Jason has a keen sense of potential opportunities and ideal operational and financial strategy in the Healthcare Sector. He has a deep and unique network of healthcare industry contacts consisting of Fortune 500 company management, healthcare sales and business development professionals, medical professionals, and regulatory and reimbursement experts.
Currently Jason is managing his family office, investing in both the public and private sectors. Prior to this he was a Healthcare Portfolio Manager at a hedge fund and a Senior Healthcare Analyst/Portfolio Manager at TCW, a $200 Billion investment firm in Los Angeles.
Jason holds an MBA from The Wharton School of the University of Pennsylvania and a BBA from the University of Michigan, where he graduated with Highest Distinction.
Katharin (Kathy) brings extensive global leadership experience in financIal services, professional services, AI and digital transformation. With a focus on driving growth and innovation, Kathy has successfully scaled high-growth firms and revitalized established organizations throughout her career.
Recently, Kathy accepted a new challenge as an Advisory Board Member at InVitro Capital, adding to her portfolio of board roles. She currently serves on the boards of Liquidity Services, Inc. and the Principal Funds Board of the Principal Financial Group, in addition to advising three early-stage ventures.
Prior to her board roles, Kathy held senior executive positions, including Global Chief Marketing Officer and General Manager at American Express Merchant Services, where she led transformative initiatives. She also served as Global EVP and Client P&L Leader at Digitas, managing Fortune 100 clients across industries.
Recognized for her leadership, Kathy was named a 2022 Director to Watch by Directors and Boards publication. She is a founding member of Extraordinary Women on Boards (EWOB) and an NACD Fellow, actively contributing to the advancement of women in leadership.
Kathy is committed to mentoring professionals at all career stages and holds an MBA from the University of Maryland and a BA from the University of Kentucky, where she was elected to Phi Beta Kappa.
Rob Post is a passionate technologist who thrives on building category-defining, disruptive consumer products. Joining as an engineering leader before companies even have a name, Rob has been instrumental in scaling three unicorn startups in the media and influencer verticals, including Hulu, Cameo, and Quibi.
He has deep expertise in video workflows, personalization, ad monetization, and subscription services. Earlier in his career, Rob worked on distributed file systems and replication at Microsoft, contributing to foundational technologies on the Windows Server team.
Rob holds a Master’s degree in Computer Science and is an inventor with several patents related to video delivery and file replication. Rob lives in Southern California with his wife and two children who all enjoy outdoor sports.
Dylan Penebre is a seasoned and accomplished results-driven executive with a proven track record in revenue generation, strategic leadership and overseeing product development. As the Chief Executive Officer of PointOS, he was responsible for driving the company’s growth, profitability and overseeing all aspects of revenue generation, including sales, marketing, and customer success.
With over 15 years of experience in the Fintech sector, Dylan has consistently delivered exceptional results within the sector establishing his reputation early with Merchant Warehouse Inc. on its way to becoming Cayan LLC., a market leader and one of the top digital integrated payment companies in the industry. He brought a unique blend of strategic vision and expertise around building
relationships that resulted in over 100 business partnerships and 120 million in annual reoccurring revenue (ARR). Coupled with strong data-driven decision- making and first-hand experience in the industry, Dylan was instrumental in expanding Cayan LLC. to a 40K+ customer company.
Dylan leveraged his early insights into this emerging field of futuristic integrated payments and started a new company, PointOS. This company pioneered the merging of traditional electronic payment technology and modernized software applications as a service (SAAS) coupled with insightful modernized revenue models. PointOS grew to 25+ employees and expanded users to 4000+ domestically including clients based in over 30 countries.
Dylan is passionate about building high-performing teams and fostering a culture of innovation and customer-centricity for consistently achieving and surpassing ambitious targets, while ensuring delivery of world-class services to enhance customer satisfaction. He has a track record of building strong relationships with clients, partners, and investors to drive revenue growth and achieve ambitious goals.
In addition to his professional achievements, Dylan is committed to continuous learning and development, staying at the forefront of industry trends and technologies. He has been a speaker at industry conferences and participates in podcasts as a thoughtful leader in revenue optimization. Dylan holds a degree in Business Administration from University of New York at Albany and has previously held key positions at Cayan LLC.. and PointOS. As the CEO of PointOS he was dedicated to leading the company to new heights of success and ensuring its continued growth and prosperity until taking a successful exit in Spring of 2022.
Arlen Meyers, MD, MBA is the cofounding President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org and emeritus professor at the University of Colorado School of Medicine.
He is a writer, blogger,( www.hcplive.com/contributor/arlen-meyers-md-mba)educator, consultant and co-founder of 3 medical device and digital health companies. He is a former Fulbright Scholar, NLM Fellow and Harvard-Macy fellow and Director of the Biomedical Entrepreneurship Program at the Jabs Center for Entrepreneurship at the University of Colorado-Denver Business School.
Ramy Barsoum is the Founder and CEO of Curenta, a healthcare technology company revolutionizing senior living operations through AI-powered solutions. A licensed pharmacist with an MBA from Maastricht School of Management, Ramy has over a decade of experience in healthcare innovation, specializing in streamlining operations, improving compliance, and optimizing care delivery for long-term care facilities. His career journey began with transforming local pharmacy operations, doubling sales by addressing underserved niches like Hospice and Senior Living Facilities. Today, he leads Curenta in driving operational excellence and empowering caregivers to thrive, while helping facilities improve profitability and patient outcomes.
Mario is an Investment Associate and founding team member at InVitro Capital, where he leverages his legal and consulting background to drive fundraising efforts and support startup development. He played a pivotal role in raising InVitro Capital’s inaugural fund and has been actively involved in venture building for portfolio companies including Yalent, Curenta, Delenta, Confider, and Östa.
Prior to InVitro, Mario honed his expertise as an M&A tax associate at PwC, where he specialized in structuring tax-efficient transactions and conducting due diligence for deals across the sports, biotechnology, and retail sectors.
Mario holds a J.D. and Tax LL.M. from Loyola Law School, Los Angeles, where he was a member of the International Law Review and the Honors Tax Policy Colloquium. He also earned a B.B.A. from Emory University’s Goizueta Business School, concentrating in Finance, Strategy Management, and Entrepreneurship. Mario is a licensed attorney in the state of California.
With his multifaceted expertise, Mario continues to be a valuable asset to InVitro Capital, bridging the worlds of venture capital, law, and strategic business development to foster the growth of innovative startups.
Ryan is a PharmD graduate from the St. Louis College of Pharmacy and a published oncology researcher specializing in nanoparticle drug delivery. With extensive experience as a pharmacist in long-term care and hospice settings, Ryan has developed a deep understanding of patient-centered care. As a former Co-Founder of Curenta, Ryan is dedicated to revolutionizing healthcare through innovative technology.
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